Business Context
Urban Nest Properties was spending ₹4L/month on MagicBricks and 99acres listings but receiving low-quality leads with minimal buyer context — their own website had a Google PageSpeed score of 23, no property search functionality, and zero organic traffic due to the absence of any SEO structure.
Execution Strategy
Built a Next.js portal with server-side rendering for SEO, structured schema markup for property listings, advanced filter search by locality, BHK, budget, and possession date, an integrated virtual tour viewer, and a CRM-connected lead capture system that tags each inquiry with source, property interest, and budget range.
Measured Impact
Organic search traffic grew by 120% in 4 months, cost-per-lead dropped by 58% as the portal replaced third-party dependency, and qualified lead volume increased 3.5x — with the CRM data showing portal leads had a 2.1x higher site-visit conversion rate than leads from paid listing platforms.
